CSC Grameen eStore is an e-commerce initiative of CSC eGovernance Services India Ltd.
Rajkot-based Three-wheeler maker Atul Auto has joined hands with CSC Grameen eStore to promote digital ordering and delivery in rural areas, the company said in a release on Tuesday. As part of the partnership, the Rajkot-based firm's product range will be listed on the e-store and made available to potential customers in the deep rural areas through aspirational village-level entrepreneurs (VLEs), the release said,
"Atul Auto Ltd has developed a robust process to generate demand for its wide range of three-wheeled products through VLEs who will help list the products on CSC Grameen eStores," Atul Auto Ltd Director Niraj Chandra said.
The VLEs will further promote, generate inquiries, and facilitate the sale to end-customers in rural areas through the support of the nearest Atul Auto authorized dealerships, he added,
There are more than 5,000 tehsils and talukas in the country and marketing its wide product range of CNG, LPG, diesel and electric three-wheelers through the CSC Grameen eStore network of VLE's presents an exciting opportunity to reach untapped markets.
"It is also a win-win situation for the VLE's who have been mapped with our vast network of more than 500 touch points across 22 states," said by Pushkar Sinha, Vice President of sales and marketing at Atul Auto.
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